The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Church & Dwight Co., Inc. CHD reported solid fourth-quarter 2024 results, as the top and bottom lines increased year over ...

Dentsu, in partnership with Adobe, today announced Adobe GenStudio dentsu+, an innovative, generative AI-powered, integrated marketing ecosystem for brands. The culmination of ...

Welcome to Black Earth Lanes, a charming vintage bowling alley nestled in the heart of Black Earth, Wisconsin! This isn’t ...