The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

The rebrand includes a fresh logo and advertising campaign centered around the slogan “Rally the World,” which the WTA hopes ...