Coca-Cola has announced an exciting collaboration between Fanta and Xbox. In an unexpected tie-up, the two companies have ...

Coca-Cola India has taken a step to connect with its consumers in a meaningfully localised way. “For the first time ever, the Coca-Cola label is now in Hindi, with the brand name written in the ...

Though it scored well in blind taste tests, New Coke was an epic failure in the 1980s. Why did it get such a bad reputation?

This year's Chinese New Year (CNY) celebrations were definitely for the books as brands went above and beyond to commemorate ...

Donald Trump 2.0 is, so far, very much the same as his first go around. But eight years after he was last sworn into office, ...

In a statement, Coca-Cola described the new Coca-Cola Orange Cream as “Coca ... Coca-Cola will support the launch with a “robust 360 marketing campaign” across a number of activations ...

The marathon Q&A sessions are back, along with the cream Oval Office rug and the Diet Coke button on the Resolute Desk. So, too, are the ...

From network giants to proud indies, it’s time for the next installment of our series on the hottest agencies of 2025.

That has left Trump more emboldened than ever — and with a long to-do list. He’s launched into a frenetic pace of appearances that is a dramatic departure from his predecessor, Joe Biden, who often ...

DEI is growing, not dying. Learn three strategies to better adapt in this challenging political landscape: ERGs, allyship and ...

To mark the 100-year anniversary of the Coca-Cola bottle, the company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring ...

Bolstered by the eye-catching acquisition of New Commercial Arts in 2024, and with NCA’s James Murphy duly installed as UK group CEO, the London agency has started 2025 with supreme confidence. What ...