Popeyes revealed a major collaboration with a luxury tequila brand for the Super Bowl LIX and received criticism.

Popeyes and Don Julio are joining forces ahead of the 2025 Super Bowl to release several limited edition menu items in honor ...

LALO's high proof blanco tequila shows the brand is maintaining quality while innovating on its base offering.

Sean Dollinger, LQR House CEO, comments "The peel-off patch was always about creating a connection that lasts long after the last sip of tequila. Now, with our new merch line, fans of SWOL Tequila ...

Herradura Blanco actually traces its origins to 1870 and was the first tequila to be branded with the recognizable horseshoe ...

Mexico's massive tequila surplus isn't just an industry crisis—it's a warning sign for investors in 2025. Learn how this ...

The owner of a famous cocktail bar in Dallas warns that tariffs on Mexican imports will mean higher menu prices and reduced ...

The ultra-premium tequila brand under Pernod Ricard, Avión Tequila has entered the Nigerian market. The brand debuted at the ...

This rare and historic tequila is set to join the lineup of popular tequilas already available in the U.S The post Tequila ...

If you've spent any time in the tequila aisle over the past year, there's a good chance you've started seeing "High Proof" on ...

“Herradura Blanco holds a unique place in tequila history,” said U.S. brand manager Kelley Kerger ... Unlike the Silver expression, the new Blanco spends no time at all in barrels.

Lalo González, grandson of Don Julio, told FOX Business his High Proof blanco tequila sold out to consumers within one week ...