Peacock, a streaming service by Comcast-owned NBCUniversal, said on Thursday it will raise prices by $3 later this month and begin testing a new narrowed-down tier for users.

The raised rates, which take effect on July 23, 2025, will see the ad-supported Peacock Premium plan rising from $7.99 to $10.99 per month, and the mostly ad-free Premium Plus plan increasing from $13.99 to $16.99 per month.

We know many of you have been using your Peacock subscription these past few weeks with Love Island season 7 airing, but now it's time to get ready for another surprise: Peacock's hiking its prices. The streaming service announced on Thursday that the cost of its monthly and annual plans will increase beginning July 23 for new and returning customers.