An “economic blackout” promoted on social media is underway but with no clear indication of how many people took part or whether retail companies and restaurants will notice any effect from the grassroots protest.

People’s Union USA says the blackout comes in response to the fact that “corporations and banks only care about their bottom line.”

Historically, they have lead to social justice reforms, such as the sugar boycott by British abolitionists in the late 18th century helped raise awareness and put economic pressure on the sugar industry produced by enslaved people.