Sunday marks the first time the DNC is projecting counterprogramming onto a building while Trump will be inside it, but it's far from the first time Democrats have deployed the technique.

The Democratic National Committee was at it again Sunday night, projecting a series of trolling taglines at Madison Square Garden during Donald Trump’s speech at the storied New York City venue. The move followed successful projector stunts in Chicago and on New York’s Trump Tower.

Critics went as far as accusing MSNBC of "incitement," and Tesla founder Elon Musk, who spoke at the rally, labeled the network as the "scum of the Earth" on X.