IPG’s Mediahub and neuromarketing company GlassView planned and optimized Topgolf’s media based on consumer joy.

Ad Age sat down with seven advertising CEOs and execs to discuss what they’re focused on heading into the new year, including generative AI, talent and culture.

When it came to deciding what kinds of foods Vital Pursuit would sell, the team turned to another Nestlé brand, Life Cuisine, for inspiration. Life Cuisine was rolled out in 2020 as a sibling brand to ...

• Among surveyed creators, 31% say that TikTok is the most creator-friendly platform, followed by Instagram (29%) and YouTube ...

Discover why Q5 is TikTok's golden opportunity for advertisers to drive post-holiday sales with high-intent shoppers and less ...

The most persistent client criticism of agencies is that they have become too submissive and reactive. Surveys of client ...

Today’s campaigns include a fresh new (yet throwback) name and look for Mountain Dew; an eye-popping Axe spot from Juan Cabral; and Wendy’s excellent introduction of the Krabby Patty Kollab Burger ...

Social media sites devise new ways to control advertising quality even after a key industry group was hobbled.

Breaking and Entering Media’s latest episode features the creative director on building a versatile skill set.

Why your Gen Z employees are the most reliable, authentic creators for your brand, and how amplifying their ...

The company’s co-founder writes about working with her brother to tell stories with meaning, excitement and joy.

The most persistent client criticism of agencies is that they have become too submissive and reactive. Surveys of client ...