Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...

“Digital video and CTV will continue their meteoric ascent in 2025, presenting SSPs (supply-side platforms) with the ...

Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

Using scientific method offers a structured approach to performance optimization. Critically, it involves developing and ...

eMarketer expects influencer marketing spending in the U.S. to reach $9.29 billion in 2025, up 14.2% year over year. At that growth rate, influencer marketing will outpace both digital and social ...

Data platforms and data collaborations will be a big part of the growing RMN space in 2025. That’s because customer data connects these multi-channel experiences and digital ads, and it has to be ...

It’s all in the details, isn’t it? It turns out a lot of your marketing analytics hinges on a few snippets of text and code tied to your URL. It’s worth taking a closer look at URL parameters and ...

As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models ...

This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming ...

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