Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, creator network, new marketplace and ...

Marketers are also moving toward more sophisticated applications of genAI in predictive analytics. Seventy-two percent have deployed or piloted AI to help customize timing of outreach, 76% for ...

Queer dating app Grindr releases the second season of its queer history lessons content series "Daddy Lessons," a content marketing initiative that works to de-stigmatize the app.

Google launched "AI Mode," a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring ...

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into ...

ADT’s Chief Marketing and Communications Officer DeLu Jackson keynoted the annual CTV Connect Conference earlier this month, presented by Chief Marketer Network publications Cynopsis, AdExchanger, ...