Should brands looking to craft a successful influencer strategy forget follower size and harness the authenticity of smaller ...

New research from the IPA and Tracksuit is challenging received wisdom that startups should focus on performance marketing to ...

Sky, Channel 4 and ITV are aiming to make premium broadcast inventory more accessible for smaller businesses through a ...

Social media to account for quarter of ad spend in 2025. Social media will account for a quarter (25.8%) of all ad spend this ...

It’s not enough for marketing to make you understand something, it has to make you feel something, argues Apple marketing ...

The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...