Women's college basketball star JuJu Watkins extends her deal with the sportswear brand Nike, having first signed in 2022.

German sports streaming platform could be valued at between €60m to €80m with investment from TV broadcasters and investors.

Nine-year agreement sees Atletico Madrid and the Saudi Arabian airline expand upon their existing sponsorship deal.

Franchise president Mark Lamping says all 32 teams have been inundated with offers since the league’s ownership rules changed ...

SportsPro explains how AI, advanced graphics and broadcast innovation are transforming the America's Cup into an event fit ...

MLB's local media division to produce and distribute in-market games for Guardians, Brewers and Twins after DSG drops out.

Japanese beer brand Asahai will serve as a sponsor for all the men’s and women’s Rugby World Cup tournaments through 2029.