GM ditches failed Ultium battery branding
GM ditches failed Ultium battery branding as its EV sales soar
GM says it's time to embrace new cell formats and chemistries.
GM announces it will stop using ‘Ultium’ name for EV batteries after marketing for years
General Motors announced it will stop using the name “Ultium” for its electric vehicle (EV) batteries and technology during its investor day event Tuesday, according to multiple media sources.
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting the brand. The company said the batteries and technologies will remain but the name "Ultium" will not.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
General Motors Ditches Ultium Branding for EVs As Battery Strategy Shifts
GM is giving up on trying to make 'Ultium' a thing. After years of marketing the name "Ultium" for its electric vehicle technology, even going as far as promoting the moniker in Super Bowl commercials,
GM is ditching its one-size-fits-all Ultium battery system and adopting other cell formats
GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell chemistries and physical formats.
GM Remains All-In on EVs but Will Ditch ‘Ultium’ Name
Chevy Bolt will be priced slightly higher than the last model, while 2027 PHEVs will be a bridge to emissions compliance.
General Motors Is Done With Ultium: Here's Why It Couldn't Be Saved
General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...
GM’s Ultium battery gets the ultimatum
During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive, announced plans to adopt ...
cbtnews3d
GM abandons Ultium brand name, shifts to tailored battery solutions
General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its ...
TopSpeed2d
Here’s How Much It Costs To Replace A GM EV Battery
GM's larger battery capacities means you'll have to spend more when the pack reaches the end of its life-cycle.
Hosted on MSN22h
GM’s Ultium Cells Battery Joint Venture Facing $270K In OSHA Fines
Investigators found multiple serious violations that affect job safety and workers' health at the company’s Ohio plant. Ultium Cells, the joint venture between General Motors and LG Energy Solution ...
cbtnews1d
Weekly roundup: NADA vs. FTC in CARS rule court battle, Stellantis sues UAW, Used vehicle prices dip 0.5%
NADA and FTC sparred over the CARS rule in a U.S. appeals court. Stellantis filed a lawsuit against UAW over alleged contract ...
autoevolution4d
GM Is Rebranding the Ultimum, the Tech Is Getting a New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...