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The New York Times · 20h

Los Angeles teams, Fanatics donate $11 million in money, merchandise to wildfire victims

The money will go to organizations like the American Red Cross, the Los Angeles Fire Department Foundation, World Central Kitchen and more.

Rolling Stone on MSN · 1d

‘LA Strong:’ Los Angeles Sports Teams Unite on Charitable T-Shirt Collection for Wildfire Recovery

Fanatics has teamed up with Los Angeles sports teams on a charitable "LA Strong" T-shirt, with proceeds supporting Red Cross wildfire recovery efforts

The Associated Press on MSN · 4d

'LA Strong' logo and custom gear unveiled to aid Los Angeles wildfire recovery efforts

Los Angeles sports organizations are uniting to launch an “LA Strong” custom logo and apparel line that will raise money for organizations assisting those impacted by this week’s devasting wildfires

LA sports teams unite for 'LA Strong' line to aid wildfire victims

Los Angeles sports organizations are uniting to launch an 'LA Strong' custom logo and apparel line that will raise money for those impacted by the wildfires.

2h

How ‘Strong’ became the unofficial brand of disaster recovery

Fanatics.com’s ‘LA Strong’ merch has been selling fast. But the ‘Strong’ positioning has been successfully raising recovery ...

1d

Doja Cat Has Teamed Up With Red Cross To Support Fire Relief With Limited Edition Merch

After wildfires ravaged much of north Los Angeles County over the past week, one of the area’s most prominent artists is ...

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