By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

It is easy to get caught up in the idea that success comes from the right product, the right timing or the right marketing ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

Here is a list of the sites where you can buy likes and views, so you can make an informed decision and fast-track your ...

We need to start seeing events for what they are: deeply strategic, commercially valuable and culturally powerful, writes JWI ...

Casey Sarai tells PEOPLE that her viral nipple cover company, Cakes Body, is not just covering childcare costs "as a perk" ...

Now, from influencers live streaming failed product launches to celebrities like Julia Fox being honest about undergoing ...