Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Let’s look at some of the trends likely to define 2025, and perhaps you’ll feel a little more prepared for what’s in store.

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.