Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Let’s look at some of the trends likely to define 2025, and perhaps you’ll feel a little more prepared for what’s in store.

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Sent by Premiere magazine to the set of Lynch’s 1997 film “Lost Highway,” Wallace gave a definition of Lynchian: “a particular kind of irony where the very macabre and the very mundane ...

A global commission of experts has called for a radical shift in how obesity is diagnosed, with less reliance on body mass index (BMI) to define disease. The commission, published in Lancet Diabetes ...

While there are a handful of ways to make a cake mix taste even better, the simplest way is to change up the fat. My Simple Substitution I always substitute an equal amount of melted butter for ...

Marketers should see this as an opportunity. After all, marketing itself is somewhat narcissistic, with its continual cries for attention and thinly veiled braggadocio. Embrace it; it’s the way ...

In December, MM+M surveyed readers on a number of topics, including the biggest buzzwords of 2025, work healthcare marketing leaders admire and the datapoints that define the industry. The ...