A new a Guidance Note on direct marketing looks at several new forms of communication that direct marketers must be careful ...

The company is “currently recruiting” for an interim customer and marketing director, with Day set to join German vehicle ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

A/B testing can help fine-tune your direct mail strategy, maximize your ROI, and make data-driven decisions. Here's how.

The 2025 Wine Industry Wake-Up Call: Adapt, Innovate, and Own the Future ...

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.

Longtime Clearwater marketing firm Postcard Mania has a big message to deliver to its customers: In 2024, the company had ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...