Nvidia Corp. Chief Executive Officer Jensen Huang announced a raft of new chips, software and services, aiming to stay at the forefront of artificial intelligence computing.

It’s game on time for Nvidia graphics card enthusiasts. Despite the focus on the company’s AI data center products the past year, the chip maker is still releasing its latest processor technologies to boost the PC gaming experiences for consumers.

In a packed Las Vegas arena, Nvidia founder Jensen Huang stood on stage and marveled over the crisp real-time computer graphics displayed on the screen behind him. He watched as a dark-haired woman walked through ornate gilded double doors and took in the rays of light that poured in through stained glass windows.