Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Set in the world of Stephen King's IT universe, the new HBO Max Original Series "IT: Welcome to Derry" is based on King's "IT" novel and expands the vision established by Andy Muschietti in the ...

It’s out with the new and in with the old at Max. During the Warner Bros. Discovery Upfronts in New York City May 14, the streaming service announced it would revert to its HBO Max branding two ...

is based on refocusing its streaming strategy on “the programming that is working best” — including HBO, box office movies, docuseries, certain reality series and Max originals, as well as ...