Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Starbucks’ new CEO, Brian Niccol, highlighted ceramic mugs as a key part of the business’s turnaround.
Where to grab a "hug in a mug" on National Hot Chocolate Day
It’s National Hot Chocolate Day – a day to celebrate the chocolaty, creamy goodness in mug. The Cosy Tea Room in Winsford ...
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Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a “mug hug.” Niccol coined the phrase on the coffee giant’s earnings call this week ...
Starbucks is betting its future on ceramic mugs
The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 ...
Starbucks' CEO is so psyched to bring back a coffee-shop staple that he talked about it 3 times on one call
The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...
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Where to grab a “warm hug from the inside out” on Hot Chocolate Day
“The ruby red hot chocolate is a blend of berry and chocolate flavours – it’s loved by everyone and isn’t just for people with a sweet tooth.” She added: “Our hot chocolate is a warm hug from the ...
The British Way to Make Hot Chocolate 10x Better
Quality is king. For hot chocolate, French pastry chef and master chocolatier Jacques Torres recommends only using ...