Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

Brent Koning reveals gaming as a path to frictionless marketing and a critical attribute lacking within the media and ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.