Brand storytelling or digital marketing – The dilemma for startups Startups looking for quick sales leads are often unclear about whether to invest in traditional marketing efforts or digital ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.

In “ Marketing Mix Modeling: A CMO’s Handbook,” published in February 2023, Google provides a detailed guide for building models that effectively measure and optimize marketing ROI.

Publicis Media India has launched Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. “Powered by Meta Open Source and supported by an interactive UI, Markriti aims to deliver ...

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Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

How To Integrate Paid, Owned, And Earned Media As you can imagine, at this point, it pays to combine all these forms of media together in your overall digital marketing strategy.

Understanding Marketing Mix: A Structure for Success Establishing a marketing mix for your brand starts with the four P's. Published Feb 16, 2023 at 8:00 AM EST mast3r/stock.adobe.com ...

Moving forward, the mix will likely settle on a 70-30 split between in-person and digital connections. Keeping in mind, this 30% digital touch point mix includes email, video, phone, text or chat.