Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...