While Nvidia (NASDAQ: NVDA) brings in most of its revenue these days from its data center graphics processing units (GPUs) used to train and run AI workloads, it's still the overwhelming market leader in the gaming GPU market.

The new Blackwell architecture holds benefits for gamers as well as generative AI fans. There's just something about a new graphics processor architecture that gets everyone's juices flowing, either to covet it or complain. Or oddly, sometimes both. So happy CES 2025 from Nvidia!

The four GPUs in the lineup include the RTX 5070, RTX 5070 Ti, RTX 5080, and the RTX 5090. They start off at just $549 and go up to $1999. For now, there is no information on the cheaper RTX 5060 models, but they can be expected to be somewhere in the $350 to $400 range.

Nvidia is truly masterful at one thing: perfectly showcasing the graphics cards at the launch of a new GPU generation. This isn’t bad in itself; after all, a fruit seller at the market also advertises his bright red apples as a real treat.