For some brands, surviving PR disasters means facing a public backlash and trying to rebuild trust — a nearly impossible task ...

Solution: To mitigate against negative press, physical security manufacturers and installers must have a proactive channel ...

In today’s highly competitive industrial landscape, businesses are constantly seeking ways to stand out and connect with ...

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Ethical PR is essential not only for maintaining public trust but for ensuring long-term success in an evolving media landscape.

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...

or a company delivers a written statement announcing a new product or initiative, we see public relations in action. A public relations major is a branch of communications studies. PR majors learn ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...