Puma wants to improve operations and cut costs in the name of profitability, while Adidas said its operating model is too complex.

When it comes to footwear, some styles stand the test of time. PUMA’s iconic terrace shoe, the Palermo, is one such classic that has captured the hearts of both sports fans and fashion enthusiasts ...

That’s how much Puma’s net sales grew in Q4, according to preliminary results released Wednesday. For the full year, Puma recorded 2.5% sales growth in 2024, reaching 8.8 billion euros (about ...