SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their mobile numbers. Texts are a popular way for customers to receive receipts, shipping updates, ...

Millie Chu of T-Mobile shares insights on measuring media ROI, the value of authenticity in leadership, and how AI is poised ...

T-Mobile is bringing the heat to MLB All-Star Week in Atlanta from July 11–15 with a full slate of innovative, 5G-powered ...

T-Mobile said in a July 8 letter to the FCC that it would end its DEI-related policies "not just in name, but in substance." ...

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The U.S. Federal Communications Commission has approved two T-Mobile deals that would expand the wireless carrier's network, ...

CMI Media Group has appointedAndy Shaughnessy as SVP, Data Analytics on the agency’s Customer Insights & Analytics team, responsible for leading and growing a talented team of data management ...

Tokyo / Los Angeles, June 25, 2025 – PwC Consulting LLC and Parrot Analytics today unveiled a landmark alliance designed to revolutionize how media and entertainment organizations harness data ...

Planful Inc., the pioneer of financial performance management cloud software, announced it has won the 2025 AI Breakthrough Award for "AI-based Analytics Innovation." This prestigious award honors ...

Mixpanel is a global digital analytics platform trusted by thousands of companies. By turning user behavior data into actionable insights, Mixpanel helps teams turn user data into insights that drive ...

Research firm Parrot Analytics has partnered with PwC Consulting in a push to “revolutionise” how media and entertainment companies use data to achieve growth and profitability. The alliance aims to ...