Tesco shoppers who use on-the-go scanners could soon be encouraged to buy certain products as they do their shopping. A Tesco boss has outlined plans to show adverts to shoppers as they move around the store.

Tesco is introducing a big change to its stores for customers who use its 'Scan as you Shop' technology. The supermarket chain is working to ramp up its retail media network. One plan is to introduce new in-store advertisements through its Scan and Go devices.

Tesco has thousands of stores across the UK and customers are offered the option to "Scan as you Shop" at more than 500 of them.

Tesco is planning to introduce in-store adverts through its Scan and Go devices as it looks to ramp up its retail media network

The partnership with the Entertainer first began in October 2022, when the toy retailer opened 35 concession stands in 35 Tesco stores - the major rollout was confirmed in January this year