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Tennessee signs 10-year deal with Adidas

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

On3 on MSN · 2h

Tennessee-adidas deal: Candace Parker reacts to Vols’ decision to leave Nike

As Candace Parker embarked on her legendary WNBA career following her time at Tennessee, she signed an endorsement deal with adidas. After her retirement, she became the company’s president of women’s basketball.

Bleacher Report · 7h

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires in 2026, ESPN's Chris Low reported.

Adidas, designer Willy Chavarria under fire for appropriating Mexican huaraches. Here's why.

Mexican American designer Willy Chavarria's Oaxaca Slip On faced criticism for using a traditional Indigenous design for a ...

AtoZ Sports on MSN1h

'We refuse to partner with someone who doesn't feel the same way' - Danny White stands up for Vols fans while announcing deal with Adidas

The Tennessee Vols officially announced on Wednesday that the program is switching apparel providers. After a decade with ...

1hon MSN

adidas China trip continues for Jalen Williams With Fan Engagement Event

The Oklahoma City Thunder have seen Jalen Williams up his star status around the NBA with a trip to China in partnership with ...

Vibe on MSN9h

Adidas Designer Apologizes Over Alleged Cultural Appropriation With Mexican-Inspired Sandal

The sandal was created by U.S. designer Willy Chavarría for Adidas Originals. Its thin leather, braided straps bare an ...

The Manual on MSN57m

First Look: Song for the Mute Reimagines adidas Adizero PR and Taekwondo Mei

Song for the Mute and Adidas reunite for another collaboration that brings retro designs to life. The post First Look: Song ...

2don MSN

Adidas and designer Willy Chavarria apologize to Mexican Indigenous community for ‘appropriated’ shoe

The sportswear firm Adidas and Mexican-American designer Willy Chavarría have apologized after a Mexican state accused them ...

Looking back at Tennessee's history with Adidas from Smokey Grey to 1998 national title

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.

1hon MSN

Adidas is having its biggest summer sale with these four sneakers now under $100

Adidas fans, this is your moment. For a limited time, you can score up to 30% off top styles across shoes, apparel and accessories - just in time to refresh your workout wardrobe or upgrade your ...

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