The Photos app already generated Memories on its own, and it's one of the better features in the app, in my opinion. I love ...

A survey shows that almost 50% of iPhone users would pay at least $10 for Apple Intelligence features despite Apple's current ...

Apple Inc. will remove its secret robotics unit from the command of its artificial intelligence chief, the latest shake-up in ...

One of the more glaring examples of Apple intelligence’s ineptitude is Siri’s integration with ChatGPT, which has the ...

Apple is facing scrutiny over its AI marketing. The Better Business Bureau advises it to tone down claims about Apple ...

Apple is looking to synthetic data to boost its AI models while maintaining data privacy of its users as it races to catch up ...

The National Advertising Division, which is part of BBB National Programs, led an inquiry into Apple’s advertising promises ...

Apple's changed its Apple Intelligence page so it no longer claims every feature is available now, likely to comply with new ...

The advertising watchdog National Advertising Division said Wednesday that Apple advertising claimed Apple Intelligence ...

Just weeks after Apple replaced AI chief John Giannandrea as the head of Siri, Bloomberg reports that the company now plans ...

The decision is the latest blow to Apple’s reputation with artificial intelligence technology and its struggles to market the ...

The changes are part of a broader effort to catch up in artificial intelligence, a field where Apple has fallen behind.