Delta to expand its AI ticket pricing
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A partnership between an AI pricing company and Delta Air Lines has three Democratic senators raising concerns.
Delta has worked with Fetcherr for over a year. During a November 2024 Investor Day presentation, Hauenstein described the AI as a “super analyst” that works “24 hours a day, 7 days a week” to determine prices in real-time, calling the results “amazingly favorable.”
What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are now determined by artificial intelligence,
Delta’s AI pricing — good or bad? Experts give their verdicts (and it’s not great news for business-class fliers) - We asked financial and travel experts, from a frequent flier to a former Walmart and Amazon pricing analyst,