'Fridge cigarette' is Gen Z's new Diet Coke obsession that concerns health experts George Strait rallies Texas singers for ...

COMMENCEMENT ceremonies have now closed, bringing in a fresh wave of Gen Z talent looking to start their career journey. Expected to make up 74 percent of the global workplace along with millennials, ...

When Lei Akana shops for gifts or grabs a bite to eat, she is not just making a purchase—she is casting a vote for the kind of Hawaii she wants to live in. “Supporting local businesses isn’t just ...

The research reveals that Gen Z displays a complex spectrum of emotional responses to hyper-personalized advertising generated by artificial intelligence. For many participants, AI-generated ads ...