The research reveals that Gen Z displays a complex spectrum of emotional responses to hyper-personalized advertising generated by artificial intelligence. For many participants, AI-generated ads ...

Nearly every Gen Z student is now relying on AI to get through school — with 97% saying they’ve used tools like ChatGPT, ...

AI is game-changing technology; it gives marketers the chance to deliver on the dream of genuine mass personalization.

Affiliate Content. Explore how AI friends are gaining popularity among Gen Z in 2025, marking a shift in modern relationships ...

Language travel providers at the ALTO spring conference grappled with rapid changes in AI and the evolving expectations of ...

However, some employees may have reservations. In a report from Kyndryl, nearly half of CEOs said their employees are ...

The reliance may come with risks; if an AI tool consistently validates a user’s perspective, it can enable blame-shifting ...

Some young employees are embracing artificial intelligence to help decode office relationships and interactions. Scams, AI ...

Gen Z feels the eagerness and uncertainty that comes with AI, perhaps more than any generation. Here is how AI is shaping Gen Z.

Nearly a third (30%) of respondents said they have generated fake work using AI to appear more productive. AI can significantly enhance our ability to perform tasks more efficiently and easily. As ...

Employers should learn from Gen Zs about artificial intelligence (AI), as younger workers lead when it comes to the ...