Essence Lash Princess Mascara is the buzzy, cheap beauty product that has taken over TikTok “For You” pages. We tested it out ...

Since then, variations in the trends have followed: No mascara with bold lips and high fashion makeup (which claims bare ...

I'm pretty sure I've found the best mascara that money can buy, and it's from Clinique. Get the full scoop here!

After seasonal color analysis convinced me to dye my nearly black hair blonde, I decided to implement more of my analyst’s ...

We tested, reviewed, and rated dozens of lash lengtheners, only to discover that this drugstore find is the best you can buy.

"Absolutely lovely this mascara. It give so much volume, it looks like you have false lashes on without the added cost" ...

The Princess of Wales has given the Lancôme Hypnôse Mascara her seal of approval - and it's at its cheapest price over at ...

The new Sculpted by Aimee LashLift mascara promises 'lifted, longer-looking lashes' with a weightless feel - and even boasts ...

Excessive lashes are over, and brown mascara is the hottest trend. Madeleine Spencer reveals everything you need to know – ...

The Charlotte Tilbury Exagger-Eyes Volume Mascara has already garnered almost 600 five-star reviews on the Charlotte Tilbury ...

Credo has earned its reputation as one of the largest sellers of clean beauty products. The brand has announced a 20% online and in-store sale, which will end on October 29.

In 2022, there was a shift in the beauty landscape – a “clean girl” look started to become increasingly popular.