Formula 1 announces an exciting global licensing partnership with Mattel, Inc. to bring F1-themed Hot Wheels products.

Formula 1 replica cars will be coming to American consumers at a rapid pace. Hot Wheels announced a major partnership with Formula 1 that begins immediately.

The #1 leading vehicle brand* and the pinnacle of motorsport will be partnering to deliver a Hot Wheels Formula 1® product line, beginning with a one-of-a-kind collector die-cast drop on Mattel Creations The limited-edition Formula 1 car features a special Hot Wheels racing livery to celebrate the partnership,

Formula 1 has teamed up with Mattel ‘s Hot Wheels in a multi-year global licensing partnership to create F1-themed Hot Wheels products, with the first already available for pre-order.

Hot Wheels and Formula 1 (F1) have put the pedal to the metal with a unique collaboration. The brands have joined forces to create a new range of 1:64-scale die-cast vehicles and playsets starting with a collector-focused model available through Mattel Creations.

Hot Wheels and Formula 1 are going all-in. It seems like an easy decision. Fans of motorsport and fans of the 1:64-scale die-cast cars have to be pretty close to a circle on the old Venn diagram. Still,

The first F1 Hot Wheels car will launch this year with a unique Hot Wheels livery before a full range of die-cast 1:64 scale models with F1 team paint jobs arrive next year.

Hot Wheels and Formula 1 announce a partnership, launching a collector’s die-cast model and expanding their collaboration in 2025. Hot Wheels and Formula 1® have announced an exciting new partnership,

Formula 1 recently announced multi-year partnership deals with Mattel, Inc. and luxury brand group LVMH. The post How Formula 1 makes money: partnering with Hot Wheels and luxury brand LVMH appeared first on The Manual.