We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

(Bethany Baker | The Salt Lake Tribune) Ian Weber, who has collected Hot Wheels his entire life, shows off the rare 1995 ...

If you picked up the 2023 Pontiac Aztek, take a closer look because Hot Wheels baked in some easter eggs from "Breaking Bad" ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

How are you coping with all the Hot Wheels news from Mattel? The Car Culture series has got more exciting collectibles up ...

A new exhibition coming to Corey Helford Gallery on March 15 will be “the perfect kickoff” for toy company Mattel Inc.’s 80th ...

Mattel is just full of surprises this year! Hot Wheels collectors love Porsche 911s, and this new Elite 64 casting could be ...

Following the announcement of a multi-year partnership, Mattel has revealed that the Hot Wheels F1 Collection is set to ...

Hot Wheels F1 collection launched ahead of Aussie GP with miniature cars from eight teams and two box sets for fans to “feel ...