$1 ice cream and billionaire brother founders: Welcome to the biggest fast-food chain in the world
The chain, which has over 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
This boba chain you’ve never heard of has more outlets than McDonald’s
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
Mixue reaps sweet gains as stock soars on HK debut
Mixue Group, Chinese mainland's largest fresh drinks producer by retail market share, made a strong debut on the Hong Kong ...
Forget McDonald’s. This Chinese Fast-Food Chain Is Now the World’s Biggest.
It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the ...
'China exports not only steel, cars and social media, but Starbucks competitors too'
COLUMN. The bubble tea specialist Mixue, which has already expanded into 11 countries, recorded the largest IPO on the Hong ...
Retail portion of Mixue’s IPO sets record with nearly US$206 billion in subscriptions
The retail portion of the Hong Kong initial public offering (IPO) for China’s largest fresh-drinks chain, Mixue Group, ...