In an era where college athletes are building their brands faster than ever, one major league baseball team is quietly ...

Just a day after appointing NBA legend Shaquille O'Neal as their general manager, the Sacramento State Hornets secured the ...

Before his death in 2022, Mike Leach had some great ideas for the future of college football. It's time to start adopting ...

Livvy Dunne proved how much college athletes could benefit from NIL deals. Now done with her college career, she's preparing ...

The hype train is continuing to pick up steam for the Red Raiders ahead of the 2025 college football season. In addition to ...

Sarah Sanders for signing a state tax exemption for athletes earning NIL into law. The argument is there are way more ...

Ryan Boatright, DeAndre Daniels, Alex Oriakhi and Roscoe Smith – were among 16 that tried unsuccessfully to sue the NCAA over ...

Raiola isn't the first Nebraska athlete to work with Adidas during their Nebraska careers. Former Nebraska libero Lexi ...

Wally Hall. Wally Hall is assistant managing sports editor for the Arkansas Democrat-Gazette. A graduate of the University of ...

The legislation follows a nationwide interest in NIL rights sparked by the NCAA’s 2021 decision to allow college athletes to ...

The skyrocketing NIL market is leading to more fringe prospects returning to college rather than chase an NBA contract.

If your child plays a high school sport, they could soon be signing a name, image, and likeness deal. A bill came up in a ...