Philips India’s Smit Shukla shares how Avent is shifting from awareness to action with a hands-free breast pump, creator-led ...

From seaweed slingers to spicy plumbers, this week’s ads bring a mix of quirk, heart, and cultural sharpness.

Food & beverage leads with 22% share as India’s TV ads dip 10%: TAM report The Food & Beverage sector maintained its leadership position with a 22% share of total ad volumes, followed by the personal ...

MP Morgan Capital, a Singapore-based strategy management and corporate advisory firm, has appointed Nikhil Singhal, Founder at Vigor Media Worldwide as a Global Strategic Media Advisor for its Middle ...

GenZ, which accounts for 16% of urban India’s population, is also its most digitally connected group, with 87% using the internet, much higher than the urban average of 75%.

Uday Kotak receives top honour, Prasoon Joshi enters Hall of Fame at IAA Leadership Awards 2025 This year's event aligned with the theme of artificial intelligence, which aimed to symbolise the ...

Dentsu’s new report highlights Bengal's expanding role in India's future economy The report noted that, since 2017, West Bengal has attracted investment proposals totaling Rs 13.55 lakh crore, ...

Zomato onboards Shah Rukh Khan as its new brand ambassador This collaboration will see Shah Rukh Khan featured prominently across Zomato’s multi-platform marketing initiatives, including television ...

Elon Musk to introduce ads in Grok's responses According to media reports, the platform also plans to enhance ad targeting using technology developed by Musk’s AI company, xAI, which acquired X ...

For RakshaBandhan 2025, brands took the audience through various dynamics of siblings' relationships. In this article, we take a look at creative ads that caught our eye.