A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Handbag maker Coach recently hosted an event in Melbourne that recorded some impressive numbers. Paul Cotton, of Jack Morton ...

Ad agency Mutant created the pilot scheme, which harnesses real-time data to transform pharmacy signs into blood donation drives.

In his latest Funny Matters column, Paddy Gilmore explores Oatly, the milk alternative brand that has carved an empire out of dairying to be funny.

The tongue-in-cheek work from ad agency Wieden+Kennedy celebrates workers who are dedicated to getting tasks done.

We’ve known for many years that agency business models are creaking, but the Madison Avenue Manslaughter author tells the ...

Yes, these are uncertain economic times. But while we wait for the dust to settle, Kantar’s Jane Ostler shares five actions ...

You don’t know what you’ve got until it’s gone, a psychological phenomenon brands are regularly using to attract attention.

Not sure where to start with AI? Our buyer’s guide breaks it down for marketers, explaining what works, what to watch out for ...

The UK’s recent spring budget was a reminder that all major economies are navigating choppy economic waters. Amid the cost of ...

Shoplifting rates are on the rise. Phil Shaw of adm Group explains the measures used to prevent theft – and how campaign ...