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WeWork - An audience first approach to finding right by …
Our Approach. Real time, in-market consumer feedback and performance provided us with unprecedented quantitative & qualitative cohort insights. We took over two years of data analysis and understanding of WeWorks user behaviour and conversation cycle to determine our Cohorts. Our Cohorts influence the creative that we produce.
Can the Paralympics be a springboard to more inclusive marketing?
Sep 11, 2024 · In today’s world, it is more important than ever for brands to be inclusive, and the Paralympics demonstrates perfectly why this matters. Consumers have always been diverse but today they rightly expect brands to reflect that diversity in their messaging, products, and values. The Paralympics, with its celebration of athletes excelling in ...
Unfinished. by Saatchi & Saatchi - Creativebrief
EE: Unfinished. To mark International Women’s Day, we enlisted former Lioness striker Ellen White to launch Unfinished, a memoir with a very important difference. The book, penned by Ellen, tells the story of her journey into the sport - but abruptly stops short after just 21 pages at the former England captain’s teenage years, the age that ...
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‘We need to feel it, not just be told about it’ - Creativebrief
Jun 21, 2023 · About. Andrew joined Wavemaker in August 2021 as Head of Precision for EMEA to build the digital excellence in the region. As part of Wavemaker’s Consulting Hub and based in London, he covers all aspects of digital for the teams, with a focus on data, measurement, tech, ecom, biddable, content and our internal products, with a view from the strategy to the execution.
Snickers Own Goal AI by T&Pm | Creativebrief
Fans could receive personalised, shareable videos of AI José roasting their friends' ‘Own Goals’, suggesting they might need a Snickers. This was a pioneering use of AI that combined three cutting edge tools and an eight-stage brand safety pipeline, to generate limitless original videos mimicking Mourinho's personality to be shared to many.
The Top 30 agency case studies | Creativebrief
Below are the Top 30 most viewed case studies on Creativebrief.com during September 2024. 1.
BITE trends, thinking & inspiration | Creativebrief
Oct 2, 2024 · By Georgie Moreton. Visha Kudhail speaks with Azeem Rafiq on whistleblowing, responsibility and facing adversity for the Behind the Face of Success podcast. July 22nd 2024. BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team.
Gala Bingo by Neverland - Creativebrief
Jan 18, 2024 · Gala Bingo. Continuing the brand’s long running sponsorship of ITV’s The Chase, this campaign build on the comedic gameshow concept launched in 2023. The 30+ idents run in pairs across breaks, as stand alone jokes, and a couple of the skits run across every ident spot of an episode. Campaign launch date: 18th January 2024.