Oct 21, 2024 · Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’) that replace the letters T, E, S, C and O. The brand equity of Tesco’s chevrons was deemed strong...

Oct 22, 2024 · Tesco is showcasing the quality of its products in a new campaign that redesigns its logo with everyday grocery items from customers' weekly shopping.

Jan 9, 2017 · Tesco has today launched ‘Food Love Stories brought to you by Tesco’, a new campaign which aims to set out the retailer’s food quality credentials and celebrate the passion and care that goes into the meals we all love.

Oct 21, 2024 · Tesco has replaced its famous logo with fresh produce in a bid to showcase how it favours quality in its latest out-of-home advert. Made with BBHLondon and entitled “Icons” the advert is based on the premise that even when the letters are removed the iconic blue chevrons mean that the brand is instantly recognisable.

Oct 22, 2024 · The British supermarket giant has launched a new outdoor advertising campaign, titled “Icons,” that places everyday food items front and centre, effectively replacing the letters of its name with artistic food photography.

Oct 22, 2024 · Tesco's latest campaign, crafted by BBH London, rises to the challenge by embracing simplicity and prioritising quality over quantity. The campaign, named ICONS, aims to position Tesco as a reliable source of quality food.

Jun 7, 2018 · A new TV ad, created by BBH London and voiced by comedian Sarah Millican, focuses on how all of Tesco’s fresh berries are handpicked and chilled within 60 minutes to ensure they are “at their freshest” for customers.

Jul 12, 2023 · Tesco has put co-parenting centre stage as it reminds consumers that it can help answer those last-minute “what are we having for dinner?” moments in the latest Food Love Stories film. Developed by London-based creative agency BBH, the film features a newly-split family navigating their new dynamics over an impromptu BBQ, with the recently ...

Oct 21, 2024 · T esco quite literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fresh produce starting with T, E, S, C and O. Called “ICONS”, the campaign is BBH’s …

Jul 12, 2023 · Tesco's 'Food Love stories' from BBH boldly go where others fear to tread - its depiction of muslims for example was attacked by some groups who are never actually satisfied - and here it goes again, this time with two recently separated parents whose child …