Research - Demand Gen Report
2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase. An adept content marketing strategy is one that is treated as a living document —…. Research.
4 Personalization Tips For Optimizing B2B Websites
May 29, 2024 · 2. Engage Self-Service Buyers Via Unified Messaging. Those targeted messages can also help cut through the content overload of years past, which caused buyers to become more discerning and increase their reliance on third-party sources. According to Greely, this led to more sophisticated and savvy buyers, who don’t respond to campaigns in the ...
Loyalty And Retention Driving Next Generation Of Customer …
Mar 13, 2013 · While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua. Andrew Gaffney, Editor of Demand Gen Report, kicked off the meeting with a discussion of the ...
About Us - Demand Gen Report
About Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
Reports - Demand Gen Report
2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources. More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…. What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization.
B2B & Chill: An Analysis Of On-Demand Streaming Services In …
Oct 6, 2021 · Consumer streaming services hold the lion's share of the at-home entertainment market, with predictions estimating these services will generate $184 billion by 2027. On-demand video services are one of modernity's simple pleasures, and various B2B organizations are recognizing their untapped potential. Companies such as Demandbase, Terminus and Salesforce all created their own form of B2B ...
New McKinsey Research: The Top Three Channels B2B Buyers Prefer
Jun 22, 2022 · Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires. However, new research from global management consultancy McKinsey highlighted the changing sales landscape and identified key trends that outlined buyers' evolving preferences.
The Rise Of The Empowered B2B Buyer: How To Create Seamless …
Apr 29, 2024 · The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the same ease, intuition and personalization they’ve grown accustomed to in their consumer experiences.. This shift means B2B companies must urgently adapt, prioritizing the development of self ...
The Goldfish Fallacy: Making B2B Campaigns Stand Out To …
Mar 4, 2020 · For nearly five years, we’ve been told that our attention spans are shorter than that of a goldfish. Study after study showed that people would lose concentration after eight seconds, while a goldfish’s attention span was nine. To address this new “reality,” content marketers invested heavily in short, snackable content formats that could quickly be consumed.
2015 Content Preferences Survey: Buyers Value Content Packages ...
The content marketing landscape has seen some dramatic changes since our initial Content Preferences Survey in 2012.While white papers and webinars remain among the most popular types of content for engaging prospects, buyers are increasingly relying on infographics, videos and other interactive content, such as ROI calculators and assessments, as they make their buying decisions.